Shop while you sail

EXPLORA I will debut the brand’s retail concept, The Journey, this summer

Explora Journeys announced last month that its inaugural cruise liner EXPLORA I will offer a truly distinctive retail experience called The Journey. The offering will include items exclusively designed for Explora Journeys and only available onboard EXPLORA I.

The Journey is the first retail offer at sea that actively looks for partners with relevant official documentation, such as B Corp Certification or The Butterfly Mark, thereby guaranteeing a sustainable approach to their production practices.

Inspired by the ‘Ocean State of Mind’ and influenced by the destinations the ship will visit, The Journey redefines the shopping experience at sea. More than just a place to browse and buy, it is a journey of discovery, consciousness and craftsmanship with provenance. These qualities are reflected in a truly stunning collection of more than 30 of the finest artisanal brands.

A carefully selected collection of sensorial fragrances and skincare, beautifully designed ready-to-wear and timeless accessories, homeware and gifts, and the finest food and drink reflects Explora Journeys’ focus on small, niche, luxury brands that prioritise sustainability.

Born in Geneva, the epicentre of luxury goods, and Switzerland, the birthplace of luxury hospitality, The Journey is true to its European heritage, proudly offering a selection of the best niche Swiss brands.