Sri Lanka Airlines, the National Carrier of Sri Lanka and a member of the prestigious oneworld alliance, recently launched its latest brand video ‘Ode to Paradise’.
The production titled ‘Ode to Paradise’ revisits the fond memories of ‘Blue Waters’ melody through a modern take, featuring a lineup of Sri Lanka’s well-loved icons such as Jacqueline Fernandez, Kumar Sangakkara, Mahela Jayawardena, Peter Kuruvita and Bathiya&Santhush, through whose eyes, the multifaceted beauty of the island is unveiled- all this in the vibrant backdrop of SriLankan Airlines as the messenger that takes the story of Sri Lanka to the world.
‘Ode to Paradise’ captures the mesmerising beauty of Sri Lanka’s unique and picturesque landscapes, the inherent warmth and caring ways of its people and the beats and rhythms of the cultural vibrancy that has held the world in awe.
The buildup video, ‘Serendipity Right Next Door’ that was released earlier appealed to the Indian audience and unveils the timeless beauty of Sri Lanka through the narrations of two of the most beloved Sri Lankan celebrities, Jacqueline Fernandez of Bollywood fame and the cricketing legend Kumar Sangakkara. Whilst Fernandez reveals to the audience the island delights one by one, Sangakkara takes the viewer through the onboard experience of the National Carrier which symbolises all of Sri Lanka’s beauty, culture, flavours and spirit.
The video created ripples across social media as the first Sri Lankan brand to cross one million views within 11 hours and the first to reach five million mark in two days. Currently, the video has recovered over 20 million views.
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.
Bahrain: | +973 1729 3131 |
Dubai: | +971 4 3422 020 |
London: | +44 208 943 3630 |
Editorial: | [email protected] |
Advertising: | [email protected] |