Friday, October 23, 2020

Aviation


SriLankan Airlines unveils ‘Ode to Paradise’
May 2020 2802

Sri Lanka Airlines, the National Carrier of Sri Lanka and a member of the prestigious oneworld alliance, recently launched its latest brand video ‘Ode to Paradise’.

The production titled ‘Ode to Paradise’ revisits the fond memories of ‘Blue Waters’ melody through a modern take, featuring a lineup of Sri Lanka’s well-loved icons such as Jacqueline Fernandez, Kumar Sangakkara, Mahela Jayawardena, Peter Kuruvita and Bathiya&Santhush, through whose eyes, the multifaceted beauty of the island is unveiled- all this in the vibrant backdrop of SriLankan Airlines as the messenger that takes the story of Sri Lanka to the world.

‘Ode to Paradise’ captures the mesmerising beauty of Sri Lanka’s unique and picturesque landscapes, the inherent warmth and caring ways of its people and the beats and rhythms of the cultural vibrancy that has held the world in awe.

The buildup video, ‘Serendipity Right Next Door’ that was released earlier appealed to the Indian audience and unveils the timeless beauty of Sri Lanka through the narrations of two of the most beloved Sri Lankan celebrities, Jacqueline Fernandez of Bollywood fame and the cricketing legend Kumar Sangakkara. Whilst Fernandez reveals to the audience the island delights one by one, Sangakkara takes the viewer through the onboard experience of the National Carrier which symbolises all of Sri Lanka’s beauty, culture, flavours and spirit.

The video created ripples across social media as the first Sri Lankan brand to cross one million views within 11 hours and the first to reach five million mark in two days. Currently, the video has recovered over 20 million views.  

 




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