Cleartrip enjoys the best year
Cleartrip is enjoying its best year yet: proof that customer focus reaps rewards. When Cleartrip launched its Arabic platform last year, it had shown a strong commitment towards the region and the results are coming already.The region’s leading OTA reports 85 per cent year-on-year increase in business during second quarter of 2018, with the success of its mobile platform and ongoing regional expansion playing a key role. “Last year ended very strongly for Cleartrip Middle East, when we recorded our best quarterly performance to date between October and December. We are delighted to have once again surpassed these figures, an achievement which reflects the high level of trust and outstanding quality of service that make us the online travel agency of choice for our valued customers,” said Stuart Crighton, founder and chief executive officer, Cleartrip. The travel platform enjoyed strong performance across all booking channels throughout the quarter. The Saudi Arabian market witnessed the most dramatic growth, recording a huge 246 per cent year-on-year increase in bookings. Cairo witnessed the biggest increase of 194 per cent followed by Riyadh and Abha at 151 per cent and 141 per cent respectively. In UAE the biggest growth was witnessed for bookings to Pakistan. The Dubai to Islamabad route grew by 218 per cent, followed by Lahore and Karachi at 204 per cent and 182 per cent. Cleartrip’s presence in the Middle East was boosted by its recent merger with Flyin, which has expanded its client base. The combined entities benefit from increased economies of scale and together enjoy a market share of more than 60 per cent and an annual turnover of $600m in the Middle East. Cleartrips’s strategy in the region is to take a multifaceted approach to growth that includes mergers, acquisitions and organic growth. In the short-term the brand aims to invest in the region and drive high double-figure growth across the GCC. Sharp focus on the best product and customer experience by bringing new features and products to the market gives it a competitive advantage in the travel retail space.
Cleartrip has indicated that its eyes are set on regional expansion of product portfolios, adding Africa to the mix.