Swissotel Al Murooj, a resort-style hotel in Downtown Dubai, is committed to moving forward on the sustainability journey, aligning its efforts with Dubai’s vision of a greener future.
“Dubai has consistently demonstrated its commitment to sustainability, and we, as a hotel, embrace this vision wholeheartedly. We have implemented various initiatives and activities aimed at achieving zero-carbon tourism. Our goal is in line with Accor hotels’ Planet 21 programme, which was launched three years ago,” said Amro Nagah, General Manager.
Speaking to TTN at the recent Arabian Travel Market (ATM), he said: “During ATM, we engage with sustainability companies and explore innovative ideas and solutions that align with our ‘Go Green’ concept. From switching to glass containers to exploring energy-saving options, we continuously strive to enhance our sustainability practices,” Nagah added.
Swissotel Al Murooj’s “Go Green” policy encourages guests to actively participate in reducing their environmental footprint. By involving guests in sustainable practices, the hotel fosters a sense of shared responsibility and empowers visitors to make environmentally conscious choices.
The younger generation is highly educated and environmentally conscious. They seek authentic experiences and have a deep understanding of sustainable practices
– Amro Nagah
The hotel’s sustainability initiatives have been met with positive responses from guests who are increasingly aware of the importance of responsible travel. “Today’s guests are well-educated and understand the significance of sustainability for future generations. We have received encouraging feedback and appreciation from our guests for the activities we have undertaken so far,” Nagah said.
Situated in one of the most prestigious locations in Dubai, just a short walk from the iconic Burj Khalifa, Swissotel Al Murooj offers a range of accommodation options, including hotel rooms, luxurious suites, and residential units.
“Our resort-like hotel boasts 528 keys, including 277 fully furnished suites and residential units. From one-bedroom to three-bedroom options, and even lavish penthouses, we have something for every discerning guest,” Nagah stated.
The exceptional facilities extend beyond accommodation with seven outlets, ensuring delightful dining experiences.
With the recent rebranding under the Accor umbrella, Swissotel Al Murooj continues to enhance its premises, embracing the core values of the Swissotel brand. “We are a family-oriented hotel, delivering luxury services to our guests with a unique blend of Arabian and Swiss influences. Our motto is ‘live it well’,” Nagah explains.
While Swissotel Al Murooj attracts leisure travellers due to its downtown location, it also offers excellent amenities for corporate guests. The hotel has various in-house and off-site recreational facilities and is within walking distance of the world-renowned Dubai Mall.
Swissotel Al Murooj also boasts exceptional MICE (meetings, incentives, conferences, and exhibitions) facilities, including meeting rooms accommodating up to 120 people and a spacious ballroom with its private entrance, an elegant pre-function area, and a majlis room perfectly designed for social, weddings, or business events.
Embracing the latest trends in the hospitality industry, Swissotel AL Murooj prioritises wellness and relaxation. The hotel has Flow Health Club, complete with treatment rooms and four recreational facilities. Additionally, guests can indulge in three swimming pools within the hotel premises, providing a refreshing retreat from the bustling city.
Dedicated kids’ areas, a dedicated swimming pool, and child-friendly dining options make the hotel a haven for young guests. “Children are our future guests, and we take care of them from now on. We consider their needs in our facilities, food, and beverage offerings. By catering to their needs, we hope to create a lasting connection that will bring them back as our guests in the future,” Nagah emphasises.
As one of the premier hotels in downtown Dubai, Swissotel Al Murooj caters to a diverse range of guests. The hotel attracts a significant number of guests from the GCC region, Europe, and the Commonwealth of Independent States (CIS). With its strategic location and an array of amenities, Swissotel Al Murooj is a favoured destination for travellers seeking a blend of business and leisure experiences, he said.
Looking ahead, Nagah acknowledges the evolving expectations of the new generation of travellers, particularly Millennials. “The younger generation is highly educated and environmentally conscious. They seek authentic experiences and have a deep understanding of sustainable practices. We believe sustainability will continue to be a major trend in the years to come,” Nagah said.
To meet the diverse demands of its guests, Swissotel Murooj has established partnerships with a wide range of local and international entities. Through these collaborations, the hotel offers tailored packages and experiences that cater to individual preferences, ensuring a truly personalised stay.