UAE-based Gloria Hotels & Resorts will introduce its new ‘Hello …Mice to Meet You’ campaign at Imex in Frankfurt 2016.
The campaign introduces the meetings, incentives, conferences, and exhibitions (Mice) facilities at Gloria Hotel and Yassat Gloria Hotel and Apartments in Dubai, UAE.These include the outstanding business, culinary, leisure and entertainment facilities. The new campaign enables event organisers to pick and choose from various price points to suit their specific event and budget, says Freddy Farid, area general manager of Gloria Hotels and Resorts.Alternatively, a completely bespoke event can be created in collaboration with Gloria’s expert events team. Farid says: 'The Mice industry is a booming sector that is set to expand exponentially. Our new initiative to highlight our Mice facilities will help us achieve our goal on positioning Gloria Hotels and Resorts as a leader in Mice tourism sector.'Located on Sheikh Zayed Road in front of the Dubai Internet City metro station, Gloria Hotel boasts 1,845 sq m of meetings and conference halls. The 41-storey tower offers options to host large-scale events for up to 800 people as well as smaller gatherings.Yassat Gloria Hotel & Apartments, located near Dubai Media City, offers short and long-term guests stylish hotel apartment-style accommodation and is equipped with 400 sq m space solely dedicated for holding meetings and events. The hotel also has facilities such as an outdoor mini-football, volleyball and basketball courts, an indoor squash court, an outdoor swimming pool and kids sports club with various activities. For team building, Gloria Hotel and Yassat Gloria Hotel & Apartments offer a range of exciting activities to combine a perfect balance between work and leisure. Activities include: soccer, basketball, volleyball, carting, golf, horse riding, sky diving, desert driving, shooting, archery, scuba diving, deep sea fishing, car racing, outdoor morning yoga, climbing, camel riding, quad bikes, carving and boot camp.Gloria Hotel and Resorts also provides customised catering services such as live cooking stations, full buffet and dining.