Travel, Tourism & Hospitality
Banyan Tree Dubai, AlUla name new Marketing Director
Banyan Tree Dubai and Banyan Tree AlUla have appointed Laura Christian as Cluster Director of Marketing & Communications, overseeing marketing, brand, and communications activity for both resorts.
Banyan Tree Dubai and Banyan Tree AlUla have appointed Laura Christian as Cluster Director of Marketing & Communications, overseeing marketing, brand, and communications activity for both resorts.
With over 15 years of experience in luxury hospitality and marketing, Christian brings a strong track record of shaping brand narratives and driving performance-led campaigns across Asia and launching high-profile openings in both Dubai and London.
Her career spans senior roles with some of the industry’s most respected brands, including The Ned by Soho House & Sydell Group, Habtoor Hospitality and The Mandala Group.
With a business studies degree from the University of Leeds, Christian began her hospitality career in Dubai at Habtoor Hospitality, where she drove corporate-level marketing, PR and brand management across key openings including Al Habtoor City and La Perle.
She built internal teams and managed the group’s global presence at ITB and ILTM.
She then moved to London in 2016 to head marketing and partnerships for The Ned’s opening, crafting a comprehensive marketing strategy and solidifying the property as one of the key luxury destinations in London.
After 6 years of success, Christian moved to Singapore as Group Director of Marketing and Partnerships for The Mandala Group, where she oversaw the marketing, strategic partnerships, and cultural programming across their flagship venues and events in Singapore, as well as ventures in Bali and Japan.
In January 2025, Christian returned to the UAE to take on the role of Director of Marketing and Communications for Banyan Tree Dubai, where she headed the 360-degree marketing and communication strategy both locally and internationally for the property.
In her newly appointed role, Christian will oversee all marketing and communications activities across Banyan Tree Dubai and Banyan Tree AlUla.
She will be responsible for strategic leadership, brand positioning and content strategy across the resorts, including their signature Banyan Tree Spas.
Her focus will be to amplify Banyan Tree’s continued success in the region while fostering alignment between these two destinations, united by the brand’s pillars of sanctuary, wellbeing, and sustainable luxury. -TradeArabia News Service