New research has revealed that three in five (60 per cent) UAE-based travellers find it difficult to switch off from everyday life whilst holidaying. Hilton teams up with leading psychologist and ASMR expert, Dr Giulia Poerio, to offer a solution- ‘Sounds of the Stay’ – a free to download ASMR track designed to help UAE holidaymakers unwind whilst travelling to their destination and make the most of their holiday. The track includes UAE travellers’ favourite relaxing sounds – a friendly hotel greeting (46 per cent), soothing lobby music (44 per cent) and piano music in a restaurant (36 per cent), among others.