Experience AlUla in the metaverse


Hot on the heels of debuting an immersive 3D model of Hegra’s Tomb in the metaverse, the Royal Commission for AlUla (RCU) has launched an interactive hot air balloon experience.

The launch coincides with the latest edition of the annual AlUla Hot Air Balloon Festival, in cooperation with the Saudi Arabian Hot Air Ballooning Federation.

AlUla is the first UNESCO World Heritage site available in the exciting, and globally accessible, digital realm of the metaverse.

Offering online visitors unrivalled and hyper-realistic 360-degree views of Hegra’s most famous landmark, the hot air balloon experience combines all the thrills of soaring into the skies above the digital desert with unique experiences designed to boost playability and raise excitement levels. In addition, RCU is providing a limited number of balloon riders a chance to receive a NFT wearable which will unlock future experiences on the metaverse.