Reach MENA rebrands as TruReach to expand destination growth offering

Thu, 17 Sep 2026

Reach MENA has rebranded as TruReach, marking the company’s evolution from a MENA-founded travel media and technology specialist into a global Destination Growth Solutions company.

Dubai charts roadmap for new era of tourism growth

Thu, 04 Jun 2026

As Dubai looks to build on its record tourism growth, the emirate is intensifying efforts to sustain visitor pipelines, reinforce its reputation as one of the world's safest and most reliable travel destinations, and keep itself firmly on travellers' radar across key global markets.