Whycations top trend for UAE, Saudi travellers in 2026: Hilton report

Thu, 09 Oct 2025

In 2026, travellers prioritise purpose-driven trips, focusing on emotional motivations over destinations, according to Hilton's report. Gulf residents, particularly from the UAE and Saudi Arabia, value cultural immersion, with many learning local languages and seeking authentic experiences, emphasising genuine connections over traditional sightseeing.