Adeera, HTMi partner to empower Saudi talents in hospitality
Mon, 09 Feb 2026
Adeera and HTMi, a recognised institute for hospitality and tourism management, have signed a framework agreement to develop a skilled Saudi hospitality workforce. The partnership will create specialised training programmes emphasising operational excellence, service leadership, and professional standards, preparing professionals to operate and lead hotels across the Kingdom.
Adeera, ZADK to advance culinary careers in Saudi Arabia
Sun, 21 Dec 2025
Adeera, a PIF-owned hospitality company aiming to be Saudi Arabia’s national hospitality champion, signed an MoU with ZADK – The Saudi Culinary Arts Academy – to form a strategic partnership focused on developing Saudi talent in the culinary sector of the hospitality industry.
Adeera to operate 250-key hotel, residences at Rua Al Madinah
Tue, 25 Nov 2025
Saudi hotel management company Adeera has signed an agreement with Rua Al Madinah Holding, a PIF company, for the operation and management of a 250-key hotel and 120 luxury residences under its brand Alia, within its mega development in Madinah.
Adeera signs deal to deploy Amadeus Digital Media in Saudi
Tue, 11 Nov 2025
Saudi Arabia-based Adeera has signed a new agreement to use transformative travel technology, Amadeus Digital Media.