TUI Blue has signed agreements for eight new hotels across four destinations, strengthening TUI Hotels & Resorts’ presence in key leisure markets and advancing its international expansion strategy.
The additions include five properties in Egypt and three in
Europe, with most scheduled to open in summer 2027.
The agreements build on TUI’s existing hotel development
pipeline and reflect growing demand for accommodation offering destination-led
experiences alongside traditional hotel services.
"The signing of these new hotels represents another
important step in the growth of TUI Blue and our wider hotel portfolio,"
says Louise Bates, Managing Director of TUI Blue. "Guests increasingly
seek hotels that offer more than just accommodation. They want meaningful stays
that reflect their personal interests, connect them with the destination and
create lasting memories. With each new hotel, we continue to strengthen our
ability to offer distinctive accommodation in inspiring destinations while
further growing the global footprint of the TUI Blue brand."
Egypt expansion
Five of the new agreements have been signed in partnership
with JAZ, TUI Group’s joint venture partner in Egypt, marking a further step in
the companies’ collaboration.
TUI Blue Vistamar and TUI Blue Makadi Oasis, both in
Hurghada, are scheduled to welcome guests from summer 2027.
TUI Blue Palace Sharm in Sharm El Sheikh and a new-build
property in Hurghada are expected to open in summer 2028, followed by another
new-build hotel in Marsa Alam in summer 2029.
The 2027 openings will coincide with preparations for the
total solar eclipse expected in August 2027. Through its TUI Musement division,
the group will offer dedicated eclipse excursions alongside more than 100
experiences across Hurghada, Luxor and Marsa Alam.
Further European growth
TUI Blue is also expanding its European portfolio with three
additional properties.
TUI Blue Arabella in Bulgaria’s Varna region will become the
brand’s first hotel in the area. Following an extensive refurbishment, the
294-room property is scheduled to open in summer 2027.
In Croatia, TUI Blue Diane on the island of Brač will join
the portfolio for the 2027 summer season with 120 rooms, increasing to 155 from
2028.
Meanwhile, the 153-room TUI Blue Calheta Beach in Madeira,
Portugal, will strengthen the brand’s presence in the Atlantic island
destination when it opens in summer 2027.
TUI Musement will complement the new hotels with destination
experiences, including wine tastings and national park visits in Brač, off-road
excursions and historical tours in Varna, and coastal hiking experiences in
Madeira.
The latest signings add to TUI Blue’s previously announced
Italian openings for summer 2027, including TUI Blue Conchiglia in Calabria,
TUI Blue Pardu in Sardinia and TUI Blue Aura Maris near Venice.
Expansion is also continuing across the group’s other hotel brands, with Robinson Boa Vista in Cape Verde and additional TUI Suneo properties in Bulgaria and Türkiye among the planned 2027 openings. -TradeArabia News Service