Rotana is targeting significant expansion in Egypt, with plans to grow its portfolio to as many as 25 properties by 2030, potentially making the country its third-largest market after the UAE and Saudi Arabia.
The hotel management
group outlined its growth ambitions at Future Hospitality Summit Egypt 2026,
citing rising demand for corporate and leisure travel, alongside investments in
tourism infrastructure and emerging destinations.
Rotana currently
operates three properties in Egypt, comprising 1,406 rooms, while eight
additional hotels with 2,063 rooms are under development. This brings its total
portfolio to 11 properties and 3,469 rooms in operation and under development.
The group is exploring
opportunities across Cairo, Luxor, Alexandria, the North Coast and Red Sea, as
well as destinations with significant archaeological and cultural appeal.
Makram El Zyr,
Corporate Vice President – Development at Rotana, said: “Egypt is an important
market for Rotana, and one where we see considerable potential for the years
ahead. What makes it particularly compelling is the diversity of demand, from
business travel in its major cities to leisure and cultural tourism across the
country. Our existing hotels and development pipeline give us a strong
foundation to build on, and our focus is on finding the right opportunities,
with the right partners, to grow in a way that makes sense for each
destination. We believe Egypt has the potential to become one of our largest
markets in the years ahead.”
Expansion Across
Hotel Brands and Destinations
Rotana's expansion
strategy will cover different hotel formats and brands, depending on the
requirements of individual markets. While Rotana Hotels & Resorts remains a
priority, the group will also explore opportunities for other brands, including
those catering to extended-stay guests.
Growth will be driven
primarily through hotel management agreements with private and institutional
investors, with the group focusing on selecting suitable locations, brands and
development partners.
Rotana said its
expansion plans will draw on more than three decades of regional hospitality
experience and its understanding of local market conditions.
El Zyr added: “Egypt’s
tourism ambitions create exciting opportunities for hotel development. Our
focus is on building lasting partnerships and developing hotels that perform
for owners while delivering the genuine hospitality our guests expect.”
Egypt's Tourism
Growth Supports Hotel Demand
Rotana's expansion
ambitions come as Egypt continues to strengthen its position as a major
international tourism destination.
According to Egypt's
State Information Service, the country welcomed approximately 19 million
international visitors in 2025 and is targeting 30 million annual visitors by
2030.
Investment in tourism
infrastructure, transport connectivity and new destinations is expected to
support further demand for quality accommodation across established and
emerging tourism markets.
Rotana's participation
in Future Hospitality Summit Egypt 2026 reflects its efforts to engage with
hotel owners, investors and development partners to identify new opportunities.
With its existing operations and development pipeline providing a foundation for further growth, Egypt is expected to play an increasingly important role in Rotana's regional portfolio. -TradeArabia News Service