Eurogulf Mobility Group (EGMG), a UAE-based integrated mobility group, showcased new mobility solutions, technology-enabled customer services and strategic partnerships at Arabian Travel Market (ATM) 2026, held from September 14 to 17 at Dubai World Trade Centre.
The Group presented its integrated mobility offering
spanning car rental, leasing, chauffeur-driven services and managed passenger
transportation for individual travellers and businesses.
Its solutions covered airport transfers, individual
journeys, corporate fleets, staff transportation and large-scale mobility
requirements, highlighting how the services operated within a single mobility
ecosystem.
During the exhibition, EGMG introduced several initiatives,
including a premium service for a UAE airline and a new transportation solution
for a major hospitality attraction.
It also unveiled
AI-supported booking and service agents aimed at enhancing the rental
experience, alongside its new corporate website.
The initiatives reflected ATM 2026’s theme, “Travel 2040:
Driving New Frontiers Through Innovation and Technology,” which focused on
artificial intelligence, digital transformation, smart mobility and evolving
traveller expectations.
Commenting on the participation, Marius Anton, General
Manager, Eurogulf Mobility Group said: “As travel continues to evolve, mobility
has an increasingly important role in creating a more connected and seamless
journey. ATM brings the industry together around priorities that are also
central to our own direction; customer value, strategic partnerships and
technology-enabled solutions. As Dubai accelerates its digital transformation,
we are aligning our technology ecosystem with this wider ambition, creating a
more connected, seamless and intuitive customer experience across every
touchpoint. For Eurogulf Mobility Group, this is about translating those
priorities into practical solutions across rental, leasing, chauffeur and
managed transportation, while continuing to evolve with the needs of our
customers and partners”.
EGMG also announced strategic industry partnerships during
the exhibition, alongside an initiative focused on workforce wellbeing. The
company said its workforce remained central to delivering services across the
travel and hospitality sectors.
Europcar Recognition
EGMG’s car rental and leasing business, Europcar Dubai and
Northern Emirates, attended ATM 2026 following its recognition as Dubai’s
Leading Car Rental Company 2026 at the World Travel Awards. The award followed
voting in support of Europcar and added to the brand’s record of industry
recognition in the region.
Commenting on the recognition, Marius added: “Being
recognised as Dubai’s Leading Car Rental Company is particularly meaningful
because it reflects the confidence customers continue to place in us. As we
mark 50 years in the UAE, the recognition also reinforces the importance of
continuing to evolve - from how customers book and interact with us to the
mobility solutions we provide - while maintaining the reliability and service
standards that have defined our business”.
Five Decades of Mobility in the UAE
EGMG was established in 1976 following the acquisition of
the Europcar franchise for Dubai and the Northern Emirates. Over five decades,
the company developed into an integrated mobility and transportation group
serving individual, corporate, government, hospitality and travel customers.
Europcar’s rental and leasing operations comprise more than
5,000 vehicles and serve more than 500 corporate clients, supported by 24/7
customer service, roadside assistance and recovery services.
Across the Group, EGMG operates more than 12,000 vehicles
across 14 locations in the UAE and employs more than 1,200 people. Its managed
transportation operations include an average fleet of 800 buses, more than 800
RTA-approved drivers and over 5,000 daily trips.
The operations serve the hospitality, tourism, aviation,
events, government and corporate sectors, providing mobility services across a
wide range of passenger transportation requirements. -TradeArabia News Service