Saudi Entertainment Ventures (SEVEN), a wholly owned subsidiary of Qiddiya Investment Company, has launched Hot Wheels E-Karting at SEVEN TABUK, bringing the globally recognised Mattel brand to life through an immersive indoor racing experience.
Developed in
partnership with Mattel, the attraction combines high-performance electric
karts with dynamic, multi-level tracks inspired by the Hot Wheels universe. It
is designed for children, teenagers, adults, families and racing enthusiasts,
offering adult, junior and dual karts for different ages and skill levels.
The experience aims to
go beyond traditional karting by combining racing with themed environments,
interactive elements, dynamic lighting and visual effects. Guests can also
purchase exclusive Hot Wheels merchandise, while the attraction’s competitive
format is designed to encourage repeat visits and shared experiences among
families and friends.
SEVEN said the
attraction embodies Hot Wheels’ challenger spirit, encouraging visitors to test
their abilities, build confidence and embrace friendly competition in an
accessible environment.
Hot Wheels E-Karting
forms part of SEVEN’s growing portfolio of international entertainment
attractions and reflects the company’s strategy of partnering with globally
recognised brands to create immersive destinations across Saudi Arabia.
The company said the
attraction supports its wider commitment to enhancing quality of life and
contributing to Saudi Arabia’s Vision 2030 by introducing innovative
entertainment experiences and world-class attractions to the Kingdom’s
communities.-TradeArabia News Service