Travel Boutique Online (TBO) and AROYA
Cruises, the first Arabian cruise line, have announced a strategic partnership
to expand AROYA’s reach through TBO’s global travel trade network and
strengthen access to its cruise holidays across international markets.
The collaboration brings together AROYA
Cruises’ distinctive Remarkably Arabian cruise experience with TBO’s extensive
global travel trade network, creating new opportunities for travel advisors to
better understand, promote and sell AROYA’s cruise holidays to their clients.
As part of the partnership, the two
organisations will work closely on a range of joint initiatives, including
travel trade education, marketing campaigns, destination storytelling, training
programmes and industry engagement activities designed to equip travel sellers
with the knowledge and resources needed to grow cruise sales.
Through TBO’s global distribution and travel
trade ecosystem, the collaboration aims to increase awareness of AROYA’s cruise
experiences and make them more accessible to travellers through trusted travel
advisors. The partnership also supports the continued development of cruise
tourism and Saudi Arabia’s wider tourism ambitions under Vision 2030.
Ala Tashkandi, Commercial
Executive Director, AROYA Cruises, commented: “This partnership
represents a further step in AROYA’s international growth, expanding our reach
across priority markets and strengthening our engagement with the global travel
trade. Through TBO’s extensive network, we will equip more travel advisors with
the knowledge and confidence to position AROYA effectively, showcase our
itineraries and introduce a wider audience to the Remarkably Arabian experience
that defines us, while supporting the continued growth of Saudi Arabia’s
tourism sector in line with Vision 2030.”
Vidhu Lamba, Senior Vice President Tourism Partnerships and TBO Academy, said: "Our partnership with AROYA Cruises represents a shared commitment to growing awareness of cruise tourism and empowering the travel trade with the knowledge and tools to confidently sell these experiences. Together, we look forward to creating meaningful opportunities for travel advisors while supporting Saudi Arabia's vision of becoming a world-class tourism destination."
TBO
(Travel Boutique Online) is a leading global B2B travel platform that is
transforming the way travel businesses discover, sell and manage travel. By
connecting travel agents and partners with a comprehensive portfolio of hotels,
flights, transfers, sightseeing, holiday packages and more, TBO brings the
fragmented travel ecosystem onto a single, technology-driven platform. Its
integrated solutions simplify everything from product discovery and booking to
payments and post-booking support, enabling travel partners to operate more
efficiently and serve their customers better. By combining technology, global
inventory and a partner-first approach, TBO is helping shape a more connected,
seamless and efficient future for the travel industry. -TradeArabia News Service