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Malaysia retains title as world’s leading Muslim-friendly destination

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Malaysia has retained its position as the world's leading Muslim-friendly destination in the Mastercard-CrescentRating Global Muslim Travel Index (GMTI) 2025, strengthening its appeal to GCC travellers seeking halal-friendly, family-oriented holidays.

The country continues to attract visitors with its extensive halal dining options, readily available prayer facilities, warm hospitality and well-developed tourism infrastructure.

To encourage visitors to explore beyond its major cities, Malaysia is promoting a series of cultural festivals and regional experiences.

In Sarawak, the Pesta Nukenan (Bario Food Festival), taking place from July 24–26, will showcase Kelabit cuisine, indigenous traditions and cultural performances amid the scenic highlands of Malaysian Borneo.

Meanwhile, Penang's George Town Festival, scheduled for August 2–10, will feature visual arts, music, theatre and heritage events in the UNESCO-listed city.

In conjunction with Citrawarna 2026, more than 40 hotels across the Klang Valley and selected states are offering special accommodation packages and discounted rates for bookings made between mid-July and mid-August.

The promotions aim to encourage both domestic and international travel during the festival period.

From Sarawak's rainforests and Penang's cultural attractions to Kuala Lumpur's family-friendly experiences and tropical islands, Malaysia continues to position itself as a year-round destination offering authentic cultural discovery, nature, gastronomy and memorable travel experiences for GCC visitors.

Faharuddin Hatmin, Director of Tourism Malaysia Dubai, said: "Malaysia's recognition as the world's leading Muslim-friendly destination reflects our continued commitment to providing seamless, welcoming and enriching travel experiences for visitors from the GCC. While our halal-friendly infrastructure and hospitality remain key strengths, we are equally proud of the diversity of experiences Malaysia offers – from vibrant cultural festivals and heritage-rich cities to pristine nature, family attractions and authentic local encounters. We look forward to welcoming more GCC travellers to discover the many regions of Malaysia and create unforgettable memories throughout the year." -TradeArabia News Service


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