Fatima Al Sairafi, Minister of Tourism, held a meeting with representatives of Bahrain’s hotel sector as part of regular meetings aimed at strengthening partnership with the hotel sector and following up on preparations for upcoming tourism seasons and events.
Sarah Ahmed Buhejji, CEO of the Bahrain Tourism and
Exhibitions Authority (BTEA), was present, reported Bahrain News Agency.
The minister affirmed that the tourism infrastructure of Bahrain,
together with the services and diverse hospitality experiences offered by
hotels and resorts, contributes to enhancing the Kingdom’s appeal and
attracting more visitors seeking high-quality hospitality experiences and a
variety of accommodation options.
She noted that the diversity of hotel offerings helps meet
the expectations of different visitor segments and supports the Kingdom's
position as a tourism destination capable of providing accommodation
experiences that cater to a wide range of needs and aspirations.
Minsiter Al Sairafi said that the diversity of hotel options
enhances the competitiveness of Bahrain’s tourism sector and contributes to
providing accommodation experiences that meet the expectations of visitors with
varying interests.
She added that partnership with the hotel sector represents
a key pillar in supporting tourism growth and achieving the objectives of the
Tourism Sector Strategy 2022 – 2026.
She emphasised the importance of continuing coordination and
integration among all relevant stakeholders to deliver a comprehensive tourism
experience that reflects the Kingdom's standing as a preferred destination for
visits and accommodation.
The meeting reviewed the latest developments in the tourism
sector and mechanisms to expand joint cooperation in a manner that enhances the
visitor experience and reinforces the Kingdom's position on the regional and
international tourism map.
Participants also reviewed the "Walahna Alaikum"
campaign and the summer promotional campaign aimed at attracting visitors from
fellow Gulf Cooperation Council (GCC) countries, in addition to the key events
and programmes included in the tourism calendar for the coming period.
The meeting also discussed proposals aimed at developing joint tourism packages during the summer season through partnerships between hotels and various stakeholders in the tourism sector, with the goal of offering integrated packages that meet the expectations of the Gulf market and enhance the visitor experience.
The proposals include coordination with shopping malls, event management companies and tourism establishments to launch specialised offers combining accommodation, entertainment activities, shopping and a range of tourism experiences, further strengthening the Kingdom's competitiveness as a preferred tourism destination for Gulf families and keeping pace with visitors’ expectations during the summer season.