DXB LIVE is the integrated event management and experiential agency of Dubai World Trade Centre, recorded 33% growth in its business volume in 2025, having organised, managed, and delivered services to 442 events.
These included 84 exhibitions, 16
conferences, 26 entertainment, sports and music events, 3 fashion shows, 6
corporate events, 13 graduation ceremonies, in addition to 186 outdoor events
held across the UAE.
In the exhibitions sector, the company
continued to organise a number of prominent international events, including the
World of Coffee exhibition, whose fourth edition attracted approximately 17,000
industry visitors from 78 countries.
The event has grown fourfold over the past
four years, with the 2025 edition held across 20,000 square metres,
representing a 30% increase compared to the previous edition.
DXB LIVE also expanded its operations
beyond the UAE into the Kingdom of Bahrain, organising the Bahrain Coffee
Festival in collaboration with the Bahrain Tourism and Exhibitions Authority,
with its inaugural edition attracting more than 10,000 visitors.
In the conferences sector, DXB LIVE
organised 16 international conferences, including the General Conference of the
International Council of Museums (ICOM), which represents more than 50,000
members across 137 countries, and the Universal Postal Union (UPU) Congress, a
United Nations specialised agency representing 192 countries.
The World Police Summit, organised in
collaboration with Dubai Police, recorded strong participation, bringing
together 922 police leaders, specialists, and diplomats, and attracting 53,922
visitors from more than 110 countries, marking an increase of over 300%
compared to the previous edition.
The company also organised the MEIDAM
International Conference for dermatology and aesthetics in Dubai, and launched
its first edition in Morocco, in addition to a range of scientific, medical,
and commercial events.
In the field of exhibition stand design and
build, DXB LIVE delivered 286 innovative stands for companies, government
entities, and organisations, covering approximately 450,000 square feet across
the UAE and internationally, including 44 stands in 13 global cities, such as Australia,
Germany, Malaysia, Singapore, India, Saudi Arabia, Egypt, Morocco, Italy,
Turkey, and the United Kingdom.
The company also organised a number of
cultural and community events, including Hatta Cultural Nights for Dubai
Culture and Arts Authority, and the Hatta Gatherings initiative in
collaboration with the Community Development Authority and Brand Dubai.
Commenting on the results, Khalid Al
Hammadi, Executive Vice President of DXB LIVE, said:"The strong
performance achieved by DXB LIVE in 2025 reflects the growing role the company
plays in supporting the exhibitions and events industry in Dubai and the
region, through delivering integrated solutions that combine operational
expertise with innovation in event design and execution. This achievement also
reflects the increasing trust placed in our services by organisers of major
exhibitions, conferences, and events both locally and internationally."
He added: "Amid the continued global
momentum in the events industry, we remain committed to investing in our
capabilities and delivering integrated experiences that meet the evolving
expectations of our clients and partners, while further strengthening Dubai’s
position as a leading global destination for exhibitions, conferences, and
major events."
During 2025, DXB LIVE also delivered
integrated event services for a number of major global exhibitions and
conferences, including GITEX Global, GITEX Africa, GITEX Berlin, Gulfood,
Beautyworld, Automechanika, Saudi Food Show, and Arabian Travel Market, among
other international events.
The company also organised the Global
Encounters Festival at the Dubai World Trade Centre, spanning 120,000 square
metres and attracting more than 100,000 visitors from 85 countries over nine
days.
The event brought together 4,000 artists
and athletes and 3,500 volunteers across nine themed zones, featuring extensive
live performances, sports activities, and cultural showcases, supported by 15
stages and 1,500 square metres of LED screens.
The festival contributed to reinforcing
Dubai’s position as a global events hub, with its return announced for 2028.
DXB LIVE also won three awards at the Middle East Event Awards 2025, including Best Community Event for Hatta Cultural Nights, Best Stand Design and Build (under 100 sqm) for the Fujifilm stand at Medlab, and Best Event on a Budget for organising the Dubai Coffee Festival, which attracted more than 20,000 visitors. -TradeArabia News Service