Azerbaijan Tourism
Board (ATB) recognised as “Strategic Partnership Destination of the Year”
during the 2025 Trip.com Group Global Partner Summit, held from November 8–11
in Istanbul, Türkiye.
The recognition
highlights ATB’s ongoing collaboration with Trip.com Group and its efforts to
position Azerbaijan as a key destination for international travellers.
During the summit, CEO
of ATB, Florian Sengstschmid met with Trip.com Group CEO Jane Sun to discuss
further opportunities for cooperation and joint initiatives.
ATB representatives
also met with Trip.com Group Co-founder and Chairman James Liang to discuss
potential future initiatives and ways to further develop their partnership.
The summit highlighted
new initiatives and strategies aimed at enhancing global travel, including
initiatives to improve customer experiences, leverage technology like AI, and
promote sustainable tourism.
The award and
discussions at the summit signal a continued focus on collaboration between
Azerbaijan Tourism Board and Trip.com Group, as both parties work to expand
access, engagement, and experiences for travellers globally. -TradeArabia News Service