Oman will take part in the 26th session of the General Assembly of the United Nations Tourism Organisation, to be held in Riyadh, Kingdom of Saudi Arabia, from November7 to 11, 2025—under the theme “AI-powered Tourism: Redefining the future.”
Oman’s delegation to
the meeting will be led by Salim Mohammed Al Mahrouqi, Minister of Heritage and
Tourism, reported ONA.
The session will see
the election of a new Secretary General for the UN Tourism Organisation. It
will also review the Secretary General’s report on current trends in
international tourism and the financial situation of the UN Tourism Organisation.
The minister said that
the meetings of the UN Tourism Organisation provide opportunities to exchange
experiences and discuss key issues of relevance to global tourism, including
innovation, digital transition and artificial intelligence (AI).
He added that
technology and education have become two basic pillars for building a smart and
sustainable tourism sector.
The minister pointed
out that the Ministry is embarked on developing national expertise in the
fields of digital tourism and destination management.
He said that tourism
has become an integrated system for development and building bridges among
people belonging to different cultures. He explained that the use of AI and
digital technologies will contribute to improving the experience of tourists,
augmenting the efficiency of operational procedures and supporting innovation
in the management of tourist destinations and services.
The minister laid emphasis on the importance of investing in the human capital to achieve competitiveness and sustainability in the tourism sector.