AlUla has won in three major categories at the prestigious World Travel Awards 2025, further reinforcing its standing as one of the region’s most extraordinary destinations.
The ancient city in northwestern Saudi Arabia was named the Middle East’s Leading Cultural Tourism Project 2025, the Middle East’s Leading Festival and Event Destination 2025, and Saudi Arabia’s Leading Cultural Tourism Project 2025, reported SPA.Established in 1993, the World Travel Awards celebrate excellence across the travel, tourism, and hospitality industries, recognised worldwide as the hallmark of achievement.This year’s triple win continues AlUla’s remarkable streak, having secured the same accolades in 2024 and the Middle East’s Leading Cultural Tourism Project title in 2023. AlUla’s repeated success at these awards is a testament to its enduring appeal and commitment to sustainable, community-driven tourism rooted in authentic heritage.Renowned for its dramatic desert landscapes, AlUla is home to some of the region’s most significant heritage sites, including Hegra, Saudi Arabia’s first UNESCO World Heritage Site, celebrated for its exceptionally well-preserved Nabataean tombs.Its rich history spans over 200,000 years of human history and 7,000 years of continuous civilization, brought vividly to life through immersive experiences year-round. Visitors are captivated not only by ancient monuments but also by striking natural beauty, world-class modern hospitality, and an unmatched lineup of events as part of the AlUla Moments calendar.With its latest triumph at the World Travel Awards, AlUla invites the world to discover a destination where history, culture, and luxury come together.
Travel, Tourism & Hospitality
AlUla secures triple win at World Travel Awards 2025
