Bedsonline, the leading global provider of accommodation and complementary travel products exclusively for travel agents, has announced the launch of The Compass, a new online tool to support travel agency recovery efforts.
In response to the current volatility in the marketplace, the platform has been designed to harness Bedsonline’s live data intelligence to provide travel agents with insights on the top current trending destinations in their source market as well as providing data on changes in the trends versus previous weeks; average booking lead times; and a selection of the top properties available, featuring the very best rates and conditions. In addition, The Compass also equips Bedsonline users with powerful marketing capabilities that enable an agent to automatically create personalised, branded promotional campaigns with their own selection of hotels that they can then directly target to their customers via email, WhatsApp or other channels. Travel agent partners can access The Compass at no additional cost simply by logging-in at bedsonline.com – with no need for registration. Gareth Matthews, Marketing Director at Bedsonline, commented: “The demand for travel is beginning to return, although of course there is still significant disruption and volatility that is regularly changing the status quo regarding the most popular source / destination corridors. As a leader in our sector we have access to a wealth of live booking data that we wanted to put at the full disposal of our valued customers. “We’ve spent the lockdown period preparing The Compass – amongst other new tools and initiatives – to give our Bedsonline travel agent partners a powerful new platform to help them understand the market trends, access a curated set of top products in trending destinations, and provide them with powerful yet user friendly tools to help them market directly to the final consumer.”