Aman announces sister brand
Building on this legacy, and following two years of research and development, luxury operator Aman has introduced a new hotel brand, Janu. While Aman is synonymous with its Sanskrit translation, 'peace', Janu stands for 'soul'; Aman is a sanctuary, whereas Janu is connectedness; Aman offers refined respite, whereas Janu offers an energetic vibe for those seeking greater purpose with inner contentment.
Janu properties ‘will deliver harmony through the dynamic balance of opposites’.
Janu shares its DNA with its legendary elder sister but Janu strikes out on a complementary path where genuine human interaction, playful expression and social wellness are at the core of the experience.
Three Janu hotels are currently under construction in Montenegro, Al Ula in Saudi Arabia and Tokyo, all expected to open in 2022
Finding balance in the frenetic pace of modern life is a challenge faced by us all. That constant striving to chase time, the juggle of daily chores and the quest for optimum health in mind and body, mean that the art of relaxation has been neglected. Night and day. Work and play. Yin and yang – there is duality in all of life, and nowhere is this better expressed than through the philosophy of Janu, where the aim is to rekindle the soul by delivering harmony through the dynamic balance of opposites.
Aman's chairman and CEO Vladislav Doronin, said: "The overlap between Aman and its sibling is mutually beneficial; together they offer a total solution for the fluctuating needs and desires of today's global travel cognoscenti. We saw a white space in the market, and we want to push the hotel industry into a new sphere. What with today's modern fast-paced society, which has seen human connection and communication redefined by the digital world, we wanted to create a new hotel brand with a soul and with the aim of kick-starting human interaction again."
Janu launches with three forthcoming hotels which are already under construction: Montenegro (2022), Al Ula in Saudi Arabia (2022) and Tokyo (2022), as well as a robust pipeline of future hotels. Janu Montenegro will be the first hotel to incorporate the brand’s serviced residence concept, enabling guests to fully embrace the Janu lifestyle.