Emirates announced that it has signed a Memorandum of Understanding (MoU) with Trip.com Group, a world’s leading one-stop travel service provider, to expand the airline’s reach in the Chinese market.

The mutual cooperation includes joint marketing promotions and other marketing initiatives to boost Emirates’ sales via Trip.com Group’s online platforms. In the future, collaborations aimed at providing customised products to suit members of both loyalty programmes will be explored and the partnership will potentially pave the way for joint initiatives on technical aspects, big data analysis and marketing strategy development.

According to the agreement signed by the two parties, Emirates will further explore the market’s potential by leveraging the strong and extensive user network of Trip.com Group, and plans to expand customer reach and penetration in the market through exclusive fares and tailor-made products for the customer base of Trip.com Group. In the next phase of the strategic cooperation, Trip.com Group and Emirates will explore joint initiatives to provide members of their loyalty programs with customised and
exclusive offers.

Emirates was the first airline to establish non-stop connectivity between the Middle East and mainland China in 2004. Today, Emirates operates 35 flights a week to mainland China, all operated by the greatly sought-after flagship A380 aircraft, with – twice daily services to both Beijing and Shanghai, and daily services to Guangzhou. After a convenient transfer in Dubai, passengers can travel to over 150 destinations in Emirates’ global network, spanning in six continents.