Accor, the largest and most geographically diverse hotel group in Asia Pacific, will expand its portfolio in the Philippines with a record-setting nine new hotels signed in 2019, which will be managed by the international augmented hospitality group.
The accelerated expansion plan will boost the leading hotel operator’s presence in the country from eight hotels with 2,127 rooms to 22 hotels with over 5,500 rooms within the next five years. With 38 brands within its portfolio, Accor is on a rapid expansion phase, particularly in the luxury and lifestyle sectors across the Asia Pacific region.
The nine new hotels signed represent an additional 2,155 rooms, increasing the group’s total pipeline to 14 new hotels in the Philippines with over 3,400 new rooms.
“Philippines is a market with great potential, and our recent signings underlines Accor’s long-term commitment to the vibrant nation. Last year, the travel and tourism industry was the fastest-growing sector in the Philippines. We are delighted to showcase even more of the Philippines with a wider choice of accommodation that makes as much sense for our hotel owners as much as it does for our guests,” said Patrick Basset, Accor’s chief operating officer – Upper Southeast & Northeast Asia and the Maldives.
According to a report by the World Travel & Tourism Council (WTTC), travel and tourism contributed 24.7 per cent to the Philippine gross domestic product in 2018.
The 14 new properties include the introduction of six brands which will make their debut in the Philippines including – Pullman Living, MGallery, Swissôtel, Novotel Living, and Ibis Styles. The Philippines is already home to Raffles, Fairmont, Sofitel, Mövenpick, Novotel and Mercure brands.
The world’s first Pullman Living and Novotel Living properties announced in Manila early last year reinvent the serviced apartment concept combining social spaces and modern dining.
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