Wednesday, December 11, 2019

Hotels


Aleph Hospitality grows Africa portfolio
October 2019 2508

Aleph Hospitality, with a portfolio of nine hotels across five countries on the continent, with plans to expand to 35 hotels across the MEA region by 2025, is a pioneering hotel management company which offers a results-driven alternative to traditional hotel management models. The Dubai-based company manages hotels directly for owners and leverages its in-depth market knowledge and extensive experience of working with the world’s largest hotel companies to generate superior returns for hotel owners.

Recently, this group has been on an expansion spree, growing its portfolio. Two high profile agreements were signed at Africa Hotel Investment Forum in Addis Ababa, Ethiopia.

It signed a Master Development Agreement (MDA) with InterContinental Hotels Group (IHG), to develop ten franchise hotels across IHG’s portfolio of brands in midscale and upscale segments.  The MDA will see IHG expand its presence in Africa across key countries such as Kenya, Ethiopia, Nigeria, Morocco, Algeria and Ghana.

Speaking on the announcement, Pascal Gauvin, managing director, India, Middle East and Africa, IHG said: “We are delighted to sign this agreement with Aleph Hospitality, which will add a significant number of rooms across our portfolio of brands in the African continent. Key markets across Africa continue to see solid growth in tourism key performance indicators and we remain optimistic of the long-term potential for the hospitality sector. The increasing number of international guests will drive a surge in demand for world-class accommodation and these new properties will cater to the needs of travellers looking for high-quality hospitality experiences.”

Bani Haddad, managing director, Aleph Hospitality added, “This signing presents us with opportunities to further enhance and diversify our portfolio in Africa, and we are excited to partner with a globally renowned company such IHG to grow further in the region. With a strong distribution system, preferred brands and a top loyalty programme, IHG is known to deliver commercial success in collaborations with its owners and partners, and we look forward to successfully working together to open these hotels and offer exceptional experiences to suit a variety of travellers coming to this region.”

The second agreement was a management agreement, marking Aleph Hospitality’s entrance in Tanzania. As per this agreement, Aleph Hospitality will operate two boutique resorts, the Moja Tuu and Hakuna Majiwe in Zanzibar.  




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