This year marks Rotana’s 13th consecutive participation at the global event; visitors to the Rotana stand can learn more about the company’s recent openings and highly active pipeline of upcoming hotels.

One of the key points of interest for delegates is Rotana’s entry to the Eastern European market with the opening of the Bosmal Arjaan by Rotana in Bosnia and Herzegovina. Strategically located in Sarajevo’s Bosmal City Centre complex, the new hotel features 132 suites, in addition to a gymnasium, a sauna, and multiple treatment rooms. The hotel, which opened in September, introduces a fresh concept to the local hospitality scene and is the second tallest residential tower in the Balkans region.

Underlining its strong focus on expansion in Africa, Rotana is going to open its first hotel in the East of the continent this month. Conveniently located in Dar Es Salaam, Tanzania, Johari Rotana is situated close to the Zanzibar Ferry and just 30 minutes from Julius Nyerere International Airport. The modern and elegantly designed property offers individual experiences tailored for both business and leisure travellers. Johari Rotana features 193 luxurious rooms and suites, 60 serviced apartments and a choice of five stylish dining venues.

The company is also highlighting 12 upcoming Rotana hotels that are scheduled to open before the end of 2020, which will take its total number of operational properties to 80. The pipeline encompasses new properties in Saudi Arabia (Centro Corniche in Al Khobar, Dana Rayhaan by Rotana in Dammam and Damac Arjaan by Rotana in Riyadh), UAE (Al Jadaf Rotana in Dubai), Jordan (Centro Amman), and Iraq.

Commenting on the significance of the event, Rotana’s acting CEO Guy Hutchinson said: “We are delighted to be here in London and participate in the World Travel Market, one of the most important gatherings in the annual industry calendar. This year, we are proud to showcase our recent expansions into two new geographies that further strengthen our global presence in Eastern Europe and East Africa. These important milestones marked fresh chapters in our ongoing success story. As we look to the future with confidence, we will continue to build on the solid foundations we have created and explore new opportunities to enhance the guest experience.”

Rotana currently operates 68 properties in 25 cities across 14 countries in the Middle East, Africa, Eastern Europe, and Turkey. These offer a combined total of 18,018 rooms across several distinct brands, which cater to the needs of all types of travellers.

Saudi Arabia continues to remain a key focus for Rotana’s expansion plans, with a further three properties set to open in the Kingdom during the coming months.

* Find Rotana Hotels and Resorts on stand ME300