HOTELBEDS, the leading bedbank, released insights from audience surveys conducted at its MarketHub Americas and Europe events. Participants at both MarketHub events – which were attended by over 700 senior representatives from travel agencies, tour operators, airlines and points redemption partners from across the Americas and Europe – shared their views.
When attendees at the MarketHub Americas event were asked “How do you rate your consumer mobile website?”, 44 per cent of respondents said they needed a little help, 23 per cent said they needed a lot of help. Only 18 per cent felt their mobile consumer site to be best in class.
The results showed that machine learning still represents a huge opportunity for B2C travel companies. Only 24 per cent were able to confirm that their business was currently using machine learning.
MarketHub Europe audience results showed that around 78 per cent of the attendees admitted that their business has “no near future plans to embrace blockchain”, with only 11 per cent having already adopted the technology and the small remainder planning to do so in the coming 12 months.
Carlos Muñoz, Bedbank managing director at Hotelbeds commented, “Through events such as these and the experience and support of our in-house IT and product management teams, we supply our B2B2C customers with the knowledge and tools to remain competitive and profitable – whilst fulfilling the same role with our hotelier partners, to connect the two together seamlessly.
“For instance, our booking platform can have peaks of up to three billion searches per day, something few individual companies could cope with; so much data additionally gives us great insight into consumer desire, something we then feed back to our hotelier partners to make sure they are providing the right product, at the right price, to the right buyer, at the right moment.”