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Sita tops $1.7 billion revenue

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More than 100 representatives of the world’s airlines and airports gathered in Belgium as Sita, the air transport IT provider, celebrated its 70th anniversary. The brand marked the occasion by announcing record revenues of $1.7 billion in 2018.

At the company’s Annual General Assembly, Sita’s CEO, Barbara Dalibard outlined its path of growth noting how Sita has remained a vital part of the industry over the past 70 years by continually evolving. Along with the highest ever revenues, 2018 also marked a turning point for the company as its application-led business overtook its connectivity business.

Dalibard said, “Our application business now represents more than 50 per cent of our revenues. This is an important milestone because while connectivity remains a vital part of our business, application growth is a fundamental element of our long-term strategy.”

In 1949, 11 airlines joined together to establish the communications infrastructure which remains at the heart of this interconnected global industry. Today, 95 per cent of all international destinations and over 13,500 industry sites are connected by Sita’s network. Over the decades, Sita has delivered many innovations including; the first common-use infrastructure at airports, the first airline e-commerce booking engine and the first e-visa system for border management.

Dalibard added, “The challenge is clear: over the next 20 years, passenger traffic is forecasted to double, while airport capacity will grow at a much slower pace. This requires a new approach to air travel. We are already using emerging technologies, such as artificial intelligence, biometrics and SDN, to enable more efficient operations at airports and on aircraft, but we must continue to innovate with the industry to shape the future of air travel.”

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