From making a new committee to spearhead golf in the emirate to launching a website to boost the awareness and popularity of the sport, Dubai now intensifies its partnership with The Ryder Cup
Emirates and the European Tour have renewed their existing European Tour Agreement for four years until 2021. The new deal includes Emirates becoming an Official Partner of The 2018 Ryder Cup. The 48th edition of The Ryder Cup, scheduled to be held at Le Golf National in France in September 2018, will host 24 of the top golfers from Europe and the USA.
The agreement renewal means that Emirates will continue to be a sponsor for the existing nine European Tour events which culminate in the prestigious DP World Tour Championship, Dubai, these being the BMW PGA Championship, the Nordea Masters, the D+D Real Czech Masters, the Aberdeen Asset Management Scottish Open, the Portugal Masters, the Italian Open, the Joburg Open, the South Africa Open Championship and the Nelson Mandela Championship.
Sir Tim Clark, president of Emirates Airline said: “We’re pleased to announce our continued partnership with the European Tour. Golf is one of the world’s most popular sports and Emirates proudly links golfers and fans alike to top golfing events and destinations around the globe.
“As the Official Partner of The 2018 Ryder Cup in France next year, we look forward to further strengthening our relationship with the European Tour as well as engaging with millions of golf fans around the world.’’
Earlier this year, Dubai unveiled a new website to enhance awareness of the world-leading, premium golf destination that convenes – for the first time in one place – everything visitors and tour operators need to know about experiencing golf in the city.
Earlier this year, Dubai unveiled golfindubai.com to enhance awareness of the world-leading, premium golf destination that convenes everything visitors and tour operators need to know about experiencing golf in the city
Launched at the Asia Golf Tourism Convention (AGTC) in Danang, Vietnam, golfindubai.com provides information on the first-class courses designed by legends including Ernie Els, Sir Nick Faldo, Colin Montgomerie and Greg Norman, as well as details on leisure and practice facilities and wider hospitality offers.
golfindubai.com was launched by Falcon Golf, an entity announced in February of this year to optimise the benefits golf brings to Dubai working closely with key local stakeholders such as its golf clubs and tournament sponsors, as well as Dubai Sports Council, Dubai’s Department of Tourism and Commerce Marketing (DTCM) and Emirates Golf Federation.
Commenting on the new website, Peter Dawson, chairman of Falcon Golf, said: “Driving greater golf tourism is one of the key goals we set ourselves on our establishment, and I’m delighted that just a few months into our operations we have launched a website which for the first time provides one place where Dubai’s fantastic golf offering is showcased in full.
“A coordinated approach between all parties who together make up Dubai’s golf experience will unquestionably pay dividends for all concerned. golfindubai.com is one important step in our endeavour to rekindle awareness among discerning holiday makers, business travellers and Dubai residents of the enjoyment they all can have playing or watching golf here.
“Not many places in the world can so readily offer the access to walk in the footsteps of champions like Tiger Woods, Rory McIlroy, Sergio Garcia and Shanshan Feng while playing a round of golf during your holiday or business trip. Dubai can, and thanks to the new website, finding out how has become a lot easier.”
Falcon Golf will manage Dubai’s involvement with the Race to Dubai, a season-long competition on the European Tour which celebrates both the diversity and shared passion for golf in 26 countries across the globe. The world’s best golfers accumulate Race to Dubai ranking points as they compete across four continents, earning a place in the season-ending DP World Tour Championship, Dubai in November 2017, when the European Tour’s Number One player will be crowned.