Majid Al Futtain, together with Marriott International, have announced plans to launch the region’s first cinema-themed concept at Aloft Dubai City Centre Deira. The concept will feature a unique offering of cinematic themed rooms in addition to an ‘Outdoor’ Vox Cinema developed in collaboration with Majid Al Futtaim Cinemas, owner of the Vox Cinemas brand in the Middle East.
This latest offering creates a unique lifestyle experience for millennial audiences and caters to the surging demand for mid-market hospitality offerings in the city.
The Aloft Dubai City Centre Deira will feature a cinematic themed floor of 25 standard rooms and four suite rooms. In a first for the region, rooms at the Aloft Dubai City Centre Deira will entail a large collection of movies, TV screens, projectors and enhanced sound systems, so guests can indulge in a world cinema experience. In addition, the hotel will feature four themed suites inspired by blockbuster movie themes from comic superheroes to super spies, Bollywood and more.
When it opens in Q1 2018, the hotel will offer 304 guest rooms, including 29 suites, and a cool mix of F&B outlets.