THERE is much excitement across Qatar as Doha’s new luxury waterfront destination, the iconic Al Gassar Resort, readies to open its doors later this year. Since work began on the development three years ago, the distinctive towers, unique architecture and waterfront location were immediately considered as a landmark destination. The St Regis Doha will take centre-stage and alongside the hotel is the residential element consisting of three grand towers, offering a unique living experience which reflects the luxury St Regis service. Mohamed Sleiman, assistant chief operating officer for Resorts Development Company, which is behind the project, said: 'With the Al Gassar Resort, we are building an entirely new luxury destination for Qatar, which will bring together the unique hospitality traditions of St Regis Hotels with the luxury hotel-like service that will be offered in the Al Gassar Resort Residences. We believe it will be an iconic destination when the development opens its doors in late 2011.' Demand for residential space in Qatar has grown significantly in 2011, driven in part by the increase in the number of businesses looking to expand in one of the world’s most dynamic economies. The promise of the 2022 World Cup in Qatar – which it is estimated will drive $100 billion worth of projects and investments between now and 2022 – is adding to demand for residential space. Situated in Doha’s premium real estate area, directly at the waterfront with breathtaking views of the Arabian Gulf, the development of Al Gassar Resort can be seen from almost all directions in the city. The resort enjoys close proximity to the city’s key business hubs, including the West Bay business district and Doha Exhibition Centre, and is equally close to a number of premier leisure areas such as the Katara Cultural Village, The Pearl Qatar and Doha City Centre. The resort has been designed to become a major social hub and the preferred choice for residents looking for a hotel-style living experience and customised service in their own home. The Al Gassar Residences will offer furnished apartments fully-equipped with every comfort, including spacious and relaxing bedrooms, stylish shower rooms and contemporary kitchens. Technology also plays a starring role throughout the resort. Hotel rooms and suites, and all residences, are equipped with top-of-the-line electronics and appliances. All accommodations feature plasma TVs with complete home entertainment and interactive HD TV systems and complimentary wireless internet access is available throughout the development.