AIME drives projected $200m in business revenue
Asia Pacific Incentives and Meetings Event (AIME), the leading trade convention for the meetings and events industry in the Asia Pacific (APAC) region, is expected to create an anticipated $200 million in business between exhibitors and buyers over the next 12 months – a near 70 per cent increase on 2022.
New insights into the success of the 30-year anniversary show which took place over three days at the Melbourne Convention and Exhibition Centre (MCEC) from February 13 to 15, 2023.
More than 400 hosted buyers and media outlets, 3,000 visitors and more than 350 exhibitors attended AIME, where over 12,000 meetings took place.
New zoning on the show floor enhanced networking and navigation and new features – The Accor Hosted Buyers Lounge, a new ‘Tech’ area, and a Wellness Café – improved the delegate experience. A huge kangaroo and a special anniversary lanyard featuring First Nations’ artwork were some of the ‘touches of Australia’ visitors were treated to throughout.
The post show analysis revealed that 90 per cent of exhibitors were satisfied with their attendance at AIME. This statistic outperforms equivalent benchmarks and places AIME in the top 5 per cent of trade shows globally for exhibitor satisfaction.
Similarly, nearly 90 per cent of visitors were satisfied with their attendance at AIME. This statistic outperforms both equivalent benchmarks and also previous AIME events. It places AIME in the top 10 per cent of trade shows globally for visitor satisfaction.
Almost 80 per cent of visitors are likely to return to AIME, feel it’s important in advancing their businesses, and is the place to source new products/services.
Some 84 per cent of visitors felt their objectives for attending AIME were met.
AIME 2024 will be held at the Melbourne Convention & Exhibition Centre from February 19 to 21.