Wego ‘Spills the Tea’ on Britain
WEGO, the largest online travel marketplace in MENA, teamed up with VisitBritain, Britain’s National Tourism Agency, to launch an exciting new campaign aimed at attracting more travellers from the GCC to Britain.
The ‘Spill the Tea’ awareness co-marketing campaign, which runs until June 2023, seeks to showcase Britain’s unique blend of activities and attractions, culture, and modernity, enticing travellers to explore the country’s iconic landmarks and hidden gems. It will be broadcast across a mix of channels ranging from short films and co-branded content across social media.
Mamoun Hmedan, Chief Commercial Officer and Managing Director, Middle East, North Africa (MENA) and India of Wego, said: “Building on the success of the previous campaigns, we’re delighted to partner with VisitBritain for the seventh year. By leveraging Wego’s data driven insights and Britain’s diversified offerings, we were able to create customized travel experiences that resonate with GCC travellers. We look forward to inspiring even more travellers to explore this must-see destination.”
Through this collaboration, VisitBritain and Wego will inspire travellers to book a trip to Britain and create unforgettable memories.
The tea-themed campaign includes video commercials and dedicated websites in both Arabic and English and it emphasises Britain as a welcoming, dynamic, exciting and inclusive destination in the multi-media advertising campaign called ‘Spilling the Tea on Great Britain’.
Using Britain’s love of tea, VisitBritain has shaped a story about the new and exciting experiences on offer, from adrenaline filled coastal and countryside adventures to iconic summer festivals, from street food tours to street art tours to afternoon teas with a magical twist, showing visitors that ‘whatever your cup of tea’ Britain has got it.