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Wellbeing and fulfilment are essential: Accor

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Accor prioritises wellbeing The Health to Wealth white paper

Human wellbeing and fulfilment are essential priorities, Accor latest white paper finds. Titled, “The Road Map Towards a Transformational Well-Being Culture”, the research explores eight key pathways for navigating business, society and leadership.

The research report is part of Accor’s ongoing and insightful Health to Wealth series, designed to explore the world’s state of wellbeing and the defining issues of our time. Health to Wealth has already released an illuminating 12-episode podcast featuring leading thinkers as well as an entrepreneurial wellness start-up challenge in Paris in collaboration with VivaTech. 

“Accor is seeking to drive transformational change, supporting a shift toward the emergence of a wellbeing economy, with an earnest desire to help people, businesses, and communities achieve their priorities for alignment and prosperity,” said Emlyn Brown, Global Vice President, Well-Being, Accor. “The Health to Wealth white paper demonstrates that wellbeing must be recognized as an imperative for all if we are to maintain the equilibrium of our lives, our society, and our planet.”

The white paper highlights eight key pathways for businesses, governments and organizations to consider as they plot their own roadmaps toward a culture of wellbeing, enabling them to thrive in the future economy. These findings draw on the rich body of insights shared by the speakers in the Health to Wealth podcast series.

Key pathways to progress include:

Wellbeing is body and mind – The link between mental and physical wellbeing has been widely documented and these learnings are yielding innovative neuroscientific technology with psychological and physiological benefits.

 

Accor is seeking to drive transformational change, supporting a shift toward the emergence of a wellbeing economy, with an earnest desire to help people, businesses, and communities achieve their priorities for alignment and prosperity
– Emlyn Brown

 

 

 

Measurement can optimize wellbeing – Governments, health organizations, and corporations are called upon to collect more comprehensive and meaningful health data – and act on it to improve the numbers.

Our wellbeing starts with our finances – With a longer-term goal to achieve a more equal distribution of wealth, it is essential to help people manage money and financial stress, while offering affordable wellbeing solutions.

Access to wellbeing needs to be fully democratic – Wellbeing must be inclusive, available, accessible, and achievable for everyone, regardless of wealth, gender, race, nationality, sexuality, or ability.

Joined-up thinking is required – As organizations, corporations, and nations connect their ideas and actions to a wider eco-system, the improving health of their populations leads to richer, more robust economies.

Technology must become a positive force – Empowering individuals to have control over their data, privacy, and safety, while improving the quality of data that is shared, collected, and used, is a positive force for change.

 Our own wellbeing is entwined with our planet – How we use the world’s precious resources is critical to a sense of wellbeing in the world, ensuring our air, food and water supplies are safe, nourishing, and sustainable.

Wellbeing transcends cultural differences – The desire to be well is a universal aspiration and essential to being human; if recognized as a cornerstone of public policy, it can be the engine that transforms the world.

Like the Health to Wealth podcast series, the white paper was curated by a UK-based international business advisory group called Well Intelligence, in partnership with Accor.

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