Hard Rock Hotels announced plans for the opening of its newest Reverb by Hard Rock set to take centre stage in Hamburg, Germany. Slated to open this summer, the RIMC Hotels & Resorts Group will operate the hotel with a total of 134 rooms.
The Reverb Hamburg will be located within the St. Pauli Bunker, Hamburg's largest and one of its few preserved high-rise bunkers, which has come to locally represent creativity and urban culture. With a similar philosophy, the Reverb by Hard Rock brand strives to be an energetic cultural hub that provides space for locals and travellers to connect and create together. Whether traveling for business, leisure or gathering with friends and family, the Reverb Hamburg will be designed for socialising and fostering a sense of community. The space has plans to host cultural programming such as concerts and performances from up-and-coming artists.
"Hard Rock has been celebrating the spirit of music for five decades, and with Reverb the spotlight shines directly on the fans," said Todd Hricko, Senior Vice President of Hotel Development at Hard Rock International. "After the success of the first Reverb in Atlanta, we are thrilled to bring this concept to Europe, and are especially excited to have Hamburg, Germany as the home of our first European Reverb property."
The Reverb Hamburg will be located within the St. Pauli Bunker, Hamburg's largest and one of its few preserved high-rise bunkers
Each Reverb hotel features a unique property mix of king, double queen, and Roadie Bunk Rooms, all of which include stylish and comfortable furnishings, fan-inspired artwork, workspaces, and showers with premium bath products. The Roadie Bunk Room comes complete with two queen bunks beds and one queen bed, two private baths, a karaoke machine, and oversized smart televisions.
Each guest room will feature in-room smart voice assistants to access the Reverb City Guides, mood lighting, playlists and entertainment options, allowing guests to ask for fresh towels, hotel information and see what is happening in the city. Guests can also take advantage of three unique ways to check in upon arrival, including a self-service kiosk, personal mobile devices or with Reverb's Crew at the front desk.
"Appealing to both travellers and locals, the Reverb Hamburg will be a welcome attraction to the hip, artsy Schanzenviertel neighbourhood," said Marek N. Riegger, CEO of the RIMC Hotels & Resorts Group. "The distinctive location and breathtaking views of the Hanseatic city from the lush public rooftop park ensure that a visit to the Bunker St. Pauli will be a holistic experience - for tourists as well as for the people of Hamburg."
In addition to the hotel, additional spaces for exhibitions, concerts and restaurants are planned in the Bunker St. Pauli, which will be accessible to both hotel guests, visitors and the local community.