Jumeirah Restaurants partners with Seafood Souq making Rockfish the first outlet in the region to offer certified traceable seafood
Jumeirah Restaurants has announced a new partnership with UAE start-up Seafood Souq that will see Rockfish become the first restaurant in the region to have certified traceable seafood implemented across its menu.
With nearly half of seafood caught globally wasted and one in three fish not making it to the plate due to inefficiencies in the supply chain, Jumeirah Restaurants is contributing to a sustainable future for seafood via the introduction of new technology. Together with the Dubai-based online marketplace, it will implement ‘SFS Trace’ – a QR Code that diners can scan to view all traceability details of their fish and discover its journey from sea to plate. Launching initially at Jumeirah Al Naseem’s award-winning Mediterranean beachfront venue, the technology – created by Seafood Souq in the UAE – will later be rolled out across the wider Dubai restaurant portfolio, subject to the successful completion of its development phase. Spencer Ayers, Managing Director of Jumeirah Restaurants, commented: “As we become increasingly aware of the world’s fragility and the steps needed to consume sustainably, Jumeirah Restaurants are committed to driving positive change across the industry. Consumers have the right to know where their food has come from; we have therefore partnered with sustainability champion and local start-up Seafood Souq to provide exactly that. In doing so, we hope to inspire others to introduce traceability in their supply chain and help sustain the seafood industry.” “Traceability brings visibility, of not just the source but the entire supply chain, giving guests and Jumeirah Restaurants the tools to make responsible choices and contribute to a sustainable future for seafood.” Ayers added. Meanwhile, Jumeirah Restaurants has recently launched their own dark kitchen, Gourmand, putting together the successful culinary team of much-loved concepts, Pai Thai, Trattoria, The Duck Hook and more. With Gourmand, one can now experience mouth-watering global flavours from Asian to Mediterranean and British, all with the touch of a button. The expansive menu features a selection of starters, sandwiches, mains, sharing dishes and desserts with highlights including the Shredded Chilli Beef Bao, Spanish Grilled Octopus, the Stilton & Pear Salad, Chicken Escalope Milanese, Pizza Bresaola and a Vegan Roast.