PATA joins The Future of Tourism Coalition
The Pacific Asia Travel Association (PATA) became a signatory of The Future of Tourism Coalition with the global mission to place destinations at the centre of recovery strategies.
PATA CEO, Dr Mario Hardy, said, “While decades of growth before the outbreak of the Covid-19 pandemic have been celebrated by the travel and tourism industry, it has also placed many destinations at risk – environmentally, culturally, socially, and financially. As the industry looks towards recovery, it must realign around a strong set of principles in order to bring about long term sustainable and equitable growth. We encourage all of our members, partners, and affiliated organisations and businesses to show their support and become part of the movement by joining as a signatory to this initiative.”The Coalition was formed in 2020 by six global non-governmental organisations (NGOs) including the Centre for Responsible Travel (CREST), Destination Stewardship Centre, Green Destinations, Sustainable Travel International, Tourism Cares, and the Travel Foundation.