Scandinavia is leading by example in its engagement and progress towards sustainable travel, with Sweden ranked first, followed by Finland, Austria, Estonia, and Norway, according to Top Countries for Sustainable Tourism, a report released by global market research company Euromonitor International at ITB Berlin.
These findings extracted from the new Sustainable Travel Index, developed by Euromonitor International, assesses 99 country destinations through the lens of environmental, social and economic sustainability, country risk as well as sustainable tourism demand, transport and
“Sweden is a pioneer in lifecycle assessment research which is critical to understand the full impact of consumer behaviour and consumption patterns,” analyses Caroline Bremner, Head of Travel at Euromonitor International. The country is highly engaged with the Sustainable Development Goals and preserves the Arctic ice and permafrost to help stop climate change, aiming to achieve net zero emissions by 2045.
Other countries also show good progress in sustainable transport and lodging. Just outside the top 20 – featuring other European countries for the most part, such as Germany and France – we find New Zealand, Bolivia and Canada.
“There is globally a clear change in mindset and resistance in returning to a volume-driven travel and tourism model. Instead, stakeholders are rallying together to ‘build back better’ through value creation from sustainable tourism. As momentum grows in the run up to COP26, consumers, travel brands, destination marketing organisations and governments continue to align to avert the climate emergency,” concludes Bremner.
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.