The Hong Kong Tourism Board (HKTB) announced its first global fan-engagement programme, “Hong Kong Super Fans”, to accelerate its promotional efforts as part of the post-Covid-19 tourism-recovery plan it has been developing over the past year.
At a time of unprecedented restrictions on international travel, and as the world races to roll out vaccines in the hope of resuming normality, the HKTB is harnessing the power of community to remind people why they love Hong Kong and to drum up excitement about visiting the city once borders reopen.
“The HKTB has been planning ahead to prepare for the much-anticipated grand invitation to welcome visitors back to Hong Kong,” said Dr YK Pang, Chairman of the HKTB. “The ‘Hong Kong Super Fans’ programme is both an important, integral element of the HKTB’s recovery plan, and a way for us to show our appreciation to the people whose continued passion for Hong Kong has maintained top-of-mind awareness of the city as a world-class travel destination.”
In its latest programme, the HKTB has invited Super Fans – people with social influence and a heartfelt connection to Hong Kong – to take part in exclusive online and offline activities that have been designed to showcase the best the city has to offer. Once international travel is allowed again, these Super Fans will be invited to explore Hong Kong.
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