Touchless treatments and self administration practices are slowly on the rise in the wellness travel landscape, according to Global Wellness Institute.
The touch-dependent spa world has reacted to the pandemic by pivoting to more outdoor treatments and activities and building upon programmes they already had in their arsenal but were ready-made for a pandemic, including offerings that focus on wellness through nutrition, fitness, nature, meditation and relaxation.
Things like sound baths and energy healing, which don’t require direct contact between a therapist and the guest, stayed on the menu, while private sauna, steam rooms and cold plunges were rented out to solo users or groups in a Covid bubble.
New spa openings in 2021, like the Houstonian’s Trellis Spa (Texas, USA), tout larger and more comprehensive hydrothermal areas inspired by ancient bathing cultures from around the world and high-tech touchless therapies, including the detox treatment bed from Gharieni, which uses far-infrared rays to stimulate the body and plasma therapy to revitalize the skin.
Florida’s Carillon Miami was already introducing touchless wellness treatments before the pandemic with Prism Light Pod, but the wellness resort went into high gear, introducing new high-tech and touchless wellness experiences focused on relaxation, sleep, immunity-building, detox, anti-aging and more.
The wellness industry’s leaning in to touchless doesn’t appear to be ending any time soon. According to Mindbody’s 2021 Wellness Trend Predictions, “touchless services like cryotherapy, compression therapy, salt caves, infrared saunas, IV drips, hyperbaric chambers and float tanks” will be on the menu and gain in popularity this year as more consumers begin to understand their unique wellness benefits.
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
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