To travel or not to travel? Undoubtedly this is one of the top questions millions of leisure travellers in the Middle East and around the world are asking themselves, their family, and peers. The focus of Amadeus’s latest research explores the leisure traveller’s mindset towards planning and purchasing upcoming travel amidst the realities of Covid-19.
To do this, Amadeus got the opinions of +8,500 CheckMyTrip users from around the world through a quantitative and qualitative survey. The research gives us a very good reason to be hopeful about the travel industry’s future.
Amadeus’s research findings, outlined in the eBook Destination X: Where to Next - What Leisure Travelers Want in a Covid-19 World, shows consumers have a healthy appetite for travel despite the ongoing challenges and unknowns that still lie ahead.
Travellers want and have the means to get back out there. Nearly three-quarters say they want to travel within the first three months of restrictions being lifted. The challenge travellers face is more about when, where and how they can best venture out. For example, nearly 82 per cent of respondents in MEA say they would consider international trips once restrictions are lifted, but only 55 per cent say they expect to have the same or more budget for leisure travel as they did before. From how far, to how long, to how often - travellers are clear about what they are willing to consider to start traveling again.
Details increasingly matter. Travellers’ appetite for flying, staying at hotels, and traveling by train and rental car remain overwhelmingly strong. Yet nearly 84 per cent of travellers surveyed in the MEA region say information on Covid-19 prevention measures are "very important" to know up front before they book a hotel, with 75 per cent saying the same for air travel. Price continues to play a role in decisionmaking, but other Covid-19 related factors now weigh in as travellers take their time to fully evaluate both their destination and transit options. Customisation and personalisation are key cornerstones of the trip.
Contingency plans are no longer optional. Travel insurance grows in prominence with young and old. At least one-third of all respondents say they are seeking more travel insurance coverage than before Covid-19. Specifically, 79 per cent of those surveyed globally see insurance as a necessity when travelling internationally. Flexibility to make changes or collect refunds are just one part of the leisure traveller’s overall insurance cost benefit equation.
Travel agents are far from passé. Travellers now place a higher premium on problem solving and support, especially for longer journeys. 70 per cent of all those surveyed were open to custom travel experiences, either advised by travel agents or designed themselves. With an array of uncertainties still unfolding, Amadeus sees the potential for travel sellers to play a bigger role in helping consumers successfully navigate their options throughout all phases of their trip experience to strengthen confidence.
Ernesto Sanchez Beaumont, Managing Director of Amadeus Gulf, notes: "Millions of travellers are out there dreaming of their next adventure. They need the travel industry to share what measures are being taken to help keep travellers safe. Enabling travellers to successfully navigate the many variables, such as changing border restrictions, airline and hotel capacity adjustments, and other operational twists and turns, will go a long way to get people travelling again."
Healthy traveller appetites now can only lead to strong business demand ahead. Seizing this opportunity requires a willing entrepreneurial spirit to change from top to tail. According to Beaumont, travel agents, in particular, must rethink travel and unlock new niches and spot creative opportunities to service travellers today and in the future.
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.