Seera Group, the Middle East region’s leading provider of travel and tourism services, is further strengthening its suite of consumer products by integrating technological advances that will enhance the customer experience.
As part of ongoing initiatives to drive the use of technology to enhance its product and service offering, the Group organised a workshop on ‘How to Create Products Customers Love’. Christian Idiodi, a partner at Silicon Valley Product Group, led the two-day session, which was attended by 70 leaders from across Seera’s various business units.
The workshop also reflects the commitment of Seera Group to sharpen the tech-skills of its employees. Designed to challenge the organisation and provide applicable skills and techniques to product and UX managers, lead engineers and data leads, the workshop offered participants the opportunity to learn about innovative practices from the world's best technology product teams.
Typically, the Silicon Valley Product Group workshops are held in San Francisco, New York, and London. The workshop by Seera is one of the first such events to be held in the region.
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.