The Pacific Asia Travel Association (PATA), the not-for-profit travel trade association serving government, tourism offices, hotels, airlines and other travel-related companies within the Asia Pacific region, has announced that its Annual Summit 2020 will take place from March 31 to April 3 at the Al Hamra International Exhibition and Conference Centre in Ras Al Khaimah.
The event is expected to bring together more than 250 international thought leaders, industry shapers and senior decisionmakers who are professionally engaged in driving tourism to and from the Asia Pacific region.
In what will be the first time the PATA Annual Summit has taken place in the Middle East, the three-day event hosted by the Ras Al Khaimah Tourism Development Authority (RAKTDA) will embrace a global forum for enhancing the sustainable growth, value and quality of tourism. In line with the PATA 2020 vision, the extensive programme will explore the theme ‘Partnerships for Tomorrow’ and provide a platform for PATA’s public and private sector members and partners to discuss the challenges and issues facing the industry.
Explaining the theme, Dr Mario Hardy, CEO of PATA, said: “We’re faced with a future that will be full of enormous challenges but, with meaningful partnerships, synergies and solidarity, there are also enormous opportunities to be had and we’re looking to exploring these with our members over the course of the Annual Summit.”
The Summit commences with one-day conference, with a keynote speech focused on the important role that partnerships play in changing the narrative of tourism to transform the future of a destination. Other highlights include a series of in-depth panel sessions that shine a light on the nature of partnerships, game-changing trends and communities that will shape the future of tourism.