Wednesday, November 13, 2019

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California hosts IPW 2019
July 2019 1088

MORE than 6,000 attendees from over 70 countries gathered in Anaheim, California, from June 1-5 for this year's IPW – the travel industry's premier international marketplace and the largest generator of travel to the US.

IPW gathers travel professionals–including U.S. destinations, hotels, attractions, sports teams and transportation companies, and international tour operators, buyers and wholesalers from around the world–to meet in one place to help bring the world to America.

At this year's IPW, there were 110,000 prescheduled business appointments between suppliers and buyers, which is estimated to result in $5.5 billion in future international travel to the US over the next three years. This has been revised upward from the $4.7 billion in future international travel to the U.S. estimated in past years.

Additionally, more than 500 members of the media attended IPW. These journalists covered the event itself, and also met with business and destination leaders to generate stories encouraging travel to the US.

While IPW is only a few short days, its impact will be felt in Anaheim and the Orange County region for years to come. According to Rockport Analytics, hosting IPW is anticipated to bring hundreds of thousands of additional international visitors to Anaheim and the Orange County region over the next three years, generating a significant local economic impact.  




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