HITIT, one of the Top 5 PSS providers in aviation and travel IT systems, has been granted an NDC Level 4 by International Air Transport Association (IATA). New Distribution Capability (NDC) is an XML-based data standard that enables the travel industry, from airlines to travel retailers, to enhance travel content, distribution and merchandising. Hitit has been an NDC Deployment Partner since 2016 and has broad experience with NDC development and implementation.

“The global travel industry is undergoing a fundamental change in how travel is sold, and travellers are served. Personalisation, rich and aggregated content as well as industry collaboration are the keys for the future of airline distribution,” said Nevra Onursal Karaagac, chief sales and marketing officer of Hitit Computer Services. “Hitit is delighted to offer its partners the latest technology to aggregate, distribute, sell air fares and earn ancillary revenue, through NDC,” Onursal Karaagac added. By accessing rich content from various sources travel sellers will benefit from NDC through personalising the services to their customers.