Wednesday, July 24, 2019

Destination Reports


Lombardy celebrates landmark year at ATM
May 2019 980

IN partnership with eight Lombardy co-exhibitors, the Lombardy region (an area which covers Milan, Lake Como and Lake Garda), the Municipality of Milan and the Montenapoleone District, with the operative support of Explora, welcomed visitors to a dedicated area inside the Italian Pavilion at ATM. The Lombardy region of Italy is famed for its cuisine, fashion and design, also it was home to the eclectic artist, Leonardo da Vinci, for many years of his working life. This year marks the 500th death anniversary of the famed artist.

Outlets, malls and shopping streets attract tourists from all over the world every year, making Lombardy the top Italian region in terms of expenditures by international tourists, and the second region in terms of expenditures by tourists from the Middle East. However, shopping is not the only pull for tourists. Every year, Lombardy hosts the Fashion Weeks, the Furniture Fair and the Fuorisalone, attracting visitors from all over the world.

Aiming to become the top destination in Italy, the region boasts of 23 five-star luxury hotels located between Milan, Lake Como and Lake Garda, and 650 four- or five-star hotels in the wider region. It tops the regional list of number of UNESCO sites in Italy; is the number one agricultural region of Italy and is also the region with the highest number of Michelin starred restaurants (60) in 2019.

2019 will see Milan and the wider Lombardy region be the centre of many special events and initiatives taking place to celebrate Leonardo da Vinci’s work to encourage tourists to follow in his footsteps. This will expand to include fashion and design, two of the most dynamic and relevant sectors of the Lombardy economic system, which are internationally recognised for their innovation and quality of production.

Lombardy will also take centre stage at Italy’s pavilion at Expo 2020 Dubai. Young Italian designers are being asked to take part in a competition with an overall theme ‘Connecting Spaces’, which is divided into three innovative categories – Crafting, Digital Connecting Spaces, and Design for Human Connection.




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