Promoted by Montenapoleone District in partnership with the Comitato Grandi Cru d’Italia, the event is preceded by the beginning of grape season throughout Italy. The fruits of previous harvests can be savoured during the event, bringing together top international luxury fashion brands and leading Italian and international wineries, with the participation of the city’s best restaurants and five-star luxury hotels.
Over 110 MonteNapoleone District associate boutiques in via Montenapoleone, Verri, Sant’Andrea, Santo Spirito, Borgospesso, Gesù and Bagutta will offer their customers a unique shopping experience. To make La Vendemmia even more inclusive and more significant for the city, this year, for the first time, the by invitation only event will also include a number of boutiques belonging to the Amici di via della Spiga association.
Guglielmo Miani, president of MonteNapoleone District, which today represents over 150 of the world’s biggest global luxury brands, says: “We have created a unique event that combines fashion and wine, two pillars of made in Italy excellence, and which has enjoyed increasing success year after year. The event will be repeated in Rome again this year, and as a result of a cooperation agreement with Nanjing Xi Road following the November 2017 preview, we will be organising La Vendemmia in its complete format in Shanghai’s premier luxury shopping street in 2019 to give locals a taste of Italian lifestyle. Here in Milan, however, the idea is to make the event more inclusive, and so for this ninth year, we have enhanced the programme by also involving Via della Spiga and the Bagatti Valsecchi Museum, as well as the city’s best hotels and restaurants.”
For the entire week, locals and tourists will have the opportunity to book lunch and dinner, at a special price, at some of the most renowned restaurants in the centre of Milan offering the La Vendemmia menu. Milan’s luxury five-star hotels will also offer exclusive wine experiences as part of their Five Star Luxury Hotels – La Vendemmia packages that include a VIP Pass for the opening evening and related events.
This full, comprehensive programme is also supported by the partnership with the 88th International White Truffle Fair scheduled from October 8 to November 25 in Alba. Enthusiasts will be able to experience the excitement of a truffle hunt in the Langhe and Roero area. Accompanied by the trifolau, an expert truffle’s hunter, and his dog, they can venture into the woods in search of the precious subterranean fungus.
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.