Gabriel Escarrer, vice-president and CEO of Meliá Hotels International said: “Our customers want to connect quickly and easily with our business. It is part of our customer experience strategy to be present in all consumer-relevant channels, which includes WhatsApp. Adding WhatsApp to our communications portfolio also allows us to get closer to customers and drive innovation in the industry, two of the fundamental values of our company.”
Taking its tech innovation to another level, the hotel chain will be leveraging cloud technology and Oracle’s intelligent bracelets to open a new experience for guests. The new bracelets have been designed to serve guests as a room key and wallet during their stay. The bracelet uses Bluetooth and short-range connection capabilities to allow guests to unlock the door to their room just by placing the bracelet next to the lock, as well as enabling them to pay for hotel services such as meals in the restaurants and treatments in the spa. The bracelet has been designed with resort hotels in mind, utilising the Oracle cloud to facilitate payments across all resort services and featuring a completely waterproof design, allowing guests to leave their wallet in their room. Bracelets are linked to the Meliá App, allowing users to track their spending throughout their stay. Guests are also able to set maximum credit limits, receive receipts or cancel services on the app.
The pilot project for the technology is being carried out in two hotels located in Magaluf, which over recent years has become a hotspot for new hotel concepts and product repositioning.
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.